Titre : | Exploring public relations : global strategic communication / |
Type de document : | Monographie |
Auteurs : | Ralph Tench, Auteur ; Liz Yeomans, Auteur |
Mention d'édition : | Fourth Edition. |
Année de publication : | 2017 |
Pages : | 578 p. |
ISBN/ISSN/EAN : | 978-1-292-11218-3 |
Note générale : | Revised edition of Public relations, 2013. |
Langues : | Anglais (eng) |
Descripteurs (mots clés) : | [Thésaurus HELB]:Relations publiques:, STRATÉGIE DE COMMUNICATION [Thésaurus HELB]:Relations publiques:Anglais [Thésaurus HELB]:Relations publiques:relations publiques
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Mots-clés : | Public relations. |
Résumé : | Exploring Public Relations: Global Strategic Communication is the definitive academic text on public relations. Now into its fourth edition, it continues to offer a critical analysis, blending theory with real-life application, including many case studies, exercises and discussion questions. Beloved by practitioners and students alike, this is the ideal accompaniment to any PR course.
This new edition has been updated with the following features:
- A new chapter on digital and social media and changes to public relations practice due to digital communications considered in each chapter
- Coverage of fashion, beauty and sports public relations
- Societal changes and impact on public relations for example how Generation Y interacts with PR
- Updated case studies and mini-cases throughout
Instructor’s manual and slides are available to lecturers.
A popular textbook for professional body and professional PR courses as well as undergraduate and postgraduate level as it continues to engage students with the thought processes behind some of the latest PR stunts.
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